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“America’s First Mental Health Awareness Movement”

The Confess Project Barber Coalition

Beyond The Shop

“Barbers will be transformed”

Encourages cultural dialogue about African-American male emotional health. Beyond the Shop serves as the bridge for public health disparities with marginalized males that will come in contact with/or seek treatment of any emotional related social issues. In addition, we train barbers to become mental health advocates.

African-American men experience disproportionately higher rates of unemployment, poverty, incarceration and chronic illness than their white counterparts. We understand that cultivating a culture of mental health for Black boys and men requires equipping our brothers with the information, tools, and steps to combat the systemic racism they face.

The Confess Project Barber Coalition


Stated that the program was effective in providing mental health education

Stated that they will seek mental health services from a professional if it was located in a barbershop.

Men of color wanting to receive professional services for their emotional and mental health.



Black men with knowledge about mental health, financial literacy, home ownership, fatherhood, and other subjects pertinent to Black excellence. These programs are designed to enhance the life trajectory and prolong the life expectancy of our brothers by promoting health and wellness.

Vision: “I am more than a pair of clippers; I am improving my community through the barber chair one client at A Time”


  • Must be a Licensed Barber

  • Must live in the Southern or Midwest Region part of the United States

  • Must use have access to Social Media (Facebook and Instagram) or be a part of a Barbershop facility that has a business page on social media.

  •  Must be willing to learn, educate and receive training geared towards the broad scope of Mental Health

  • Be willing to engage in Social Justice Driven Initiatives, pertaining to The Confess Project programming focus.


Our national online barber community provides each member with networking possibilities, access to one-of-a-kind material designed for Black men, and training to become a mental health advocate. For a small monthly fee of $7.99, members can access the perks of our premium subscription, such as:

  • The opportunity to be involved in our collaborations with celebrities

  • Access to exclusive content designed to help you advance your business

  • Access to the business and life advice of our prominent guest speakers

  • Tapping into a nationwide collective of barbers for unlimited networking possibilities

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